Creative and Commercial
Advisory For Place-Led Brands
Build your place.
For close to two decades, Laura-Jade has helped property, hospitality and travel brands create commercial impact and cultural pull.
STRATEGIST. CREATIVE DIRECTOR. FOUNDER. PLACE-MAKER.
Having built two creative agencies, I know what it takes to pull off a great idea. I work with founders and developers to shape places and ideas before they fully exist. My role is to hold the whole picture, guiding brand direction, commercial strategy and creative leadership to bring projects to market that excite people.
Through my work with KTQ Group, Azure, Accor and other leading brands, I have shaped strategy across major projects including the $500M+ Kirra Point precinct. Together with my experience in hotel sales, marketing, operations and development in London, Asia and Australia, I know firsthand how to deliver results at the intersection of people and place. Today, that’s where LJ&CO creates its mark, and yours.
Founder of Monday Agency
‧
Lead Strategist for Kirra Point
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Former QT Hotels & Resorts Executive Team
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Advisor to Property, Hospitality and Travel Brands
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$500M+ Project Experience
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Trusted by Leading Developers
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Investor-Developer Experience
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Founder of Monday Agency ‧ Lead Strategist for Kirra Point ‧ Former QT Hotels & Resorts Executive Team ‧ Advisor to Property, Hospitality and Travel Brands ‧ $500M+ Project Experience ‧ Trusted by Leading Developers ‧ Investor-Developer Experience ‧
LET’S WORK
brand
direction
I help define the project and why it matters through brand positioning, storytelling, naming direction, campaign thinking and the creative foundations that follow through every touchpoint.
[01]
commercial
strategy
Connecting creative direction with market reality, I shape sales and marketing strategy, project budgets, launch planning and go-to-market pathways with proven tactics.
[02]
creative
leadership
I assemble bespoke teams around each brief, drawing on a trusted network of creative specialists across design, marketing, publicity and beyond to keep the work fluid and specific.
[03]
PROJECT
KTQ Group
Close
PROJECT
KTQ Group
Role: Strategist
& Creative Director
WINS:
Sold Kirra Point’s entire first residential release in just 40% of the projected timeline through highly successful pre-release and on-market campaigns. The campaign also built a database of 7,500 buyers, carrying KTQ into the successful launch of Phase Two.
IN THEIR WORDS:
"LJ's innovative marketing campaigns and strategic input meant we could have sold the first residential release at Kirra Point five times over. She manages the entire process, and her collaborative approach with a number of talented creatives has created a framework for successful projects."
Peggy Flannery, Founder of KTQ Group
PROJECT
Azure Group
Role: Strategist
& Creative Director
Role: Strategist
& Creative Director
Close
PROJECT
Azure Group
Role: Strategist
& Creative Director
WINS:
Supported Azure through a period of consistent growth, averaging 15–20% per annum, by leading highly successful campaigns for more than eight residential projects.
IN THEIR WORDS:
"LJ operates in a different stratosphere to any other Creative Director we've encountered. She understands the analytical requirements of a property business, and because of this, her creative work is anchored in substance. The creativity, dedication, and quality of work are simply unmatched."
Trent Kiernan, Director of Azure
SELECTED CLIENTS
Accor
Azure Group
Basq House
Byron at Byron
Citimark Properties
Elements of Byron Bay
Event Cinemas
Event Hospitality & Entertainment
Experience Gold Coast
Imagine Cruising
Kirra Beach Hotel
Kirra Beach House
Kirra Point
O'Reilly's
QI Resort Spa
QT Hotels & Resorts
Rhapsody Resort
Rydges Hotels
Spicers Retreats
Spyre Group
Sunland Group
The Playford
ThirdHome
Tourism Holdings
Versace
ABOUT
LJ&CO connects the dots between brand, market and commercial opportunity to provide bespoke strategic concepts for place-led projects. Built on insight, not imitation.
CONNECT